An event description is a piece of writing that gives people the details they need to decide if they want to attend an event. It usually includes the time, location, activities, and purpose of the event. What should an event description include? Who, what, when, where, why: The basic information people need to know Benefits: What attendees will gain, such as networking opportunities or entertainment Organizational details: The date, address, duration, and price Promotional materials: Testimonials, statistics, and photos